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ABOUT

Joel_Benay_Headshot.2014.jpg

I am a person who loves being part of a team and building relationships. I was recruited to Detroit to help start the
General Motors CRM / Loyalty Program. When the US Navy wanted someone to research the authentic naval experience,
to help enroll potential new recruits, I was the first

to volunteer to fly to a naval aircraft carrier—home to
5,000 servicemen and women. I interviewed them, broke
bread at chow time and engaged with the Navy Admirals.

Even though I am a Creative by trade, I will always be that Sherlock Holmes at heart. I am naturally curious and dig
deep to find the unique and compelling ways that people look
at brands so I can share those stories and create a voice in
the community.

 

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